Packaging does not only function as product handling or upkeep but mostly works as a promotional tool. This is the reason why packaging comes with interesting aesthetics to attract customer’s attention.
Before people buy a product, the first thing that attracts them is its packaging and this attraction usually will lead to a decision to buy or not. People find familiarity with products through their packaging. People identify a popular cola through its bottle, and a popular coffee drink by its logo attached to its packaging. Hence, most tales of brand success start with people’s association of a product by its packaging. Starbucks Coffee is just one of the many successful brands that credit its success with its packaging. This is the reason behind an extensive research for a fitting packaging before a product launch as packaging could make or break a product.
While product’s quality is an important factor in making a product successful, packaging is a proven way to entice people to try the product and it helps people discover its potential as a quality product. Would you buy a shabbily packaged product over an attractively packaged one? A saying of “what you see is what you get” goes true to a beautifully packaged product.
Marketing a product begins with packaging and used as a tool in creating and implementing brand strategy for newly launched products. Marketing experts work hand-in-hand with packaging designers to complement advertising campaign to achieve success in product branding. Expert marketers include in their services packaging advises and help business to make use of packaging as a component in establishing their product identity.
Moreover, a business that wants to make a difference and to set new trends links to packaging strategy and uses it as a brand identity tool for their products. Professional packaging designers have many available options and can create functional and attractive packaging that would help product achieve that distinctive appearance and branding image which eventually lead to product’s popularity.
Packaging is a good starting point in determining buying decision and in generating market potential and partnering with professional packaging designer like Packaging Design Sydney could lead to a positive response from customers. The argument about cost is particularly evaded as an appealing packaging certainly boosts sales.
Again, packaging is not simply for product protection, hygiene and practical handling but as an important factor in making your brand known and popular with consumers. It’s an important factor that should not be overlooked nor ignored.